Twelve months ago the Autosport Business Exchange (ABX) began in London’s Mayfair, an event which brought together industry-leading experts to discuss major topics within motorsport. Emulating that success saw further ABX events held in Monaco in May and New York in October, which each welcomed key players from across the motorsport sphere to join panels, share ideas and network.
Aiming to build on that success, ABX continues for 2026 with a return to London, once again adjoining the same day as the prestigious Autosport Awards held later in the evening, with the event taking place at Town Hall by Bottaccio in King’s Cross on 21 January. ABX London will be headlined by Red Bull Formula 1 team principal Laurent Mekies, fresh from the squad’s season launch event in Detroit having celebrated the start of its new partnership with Ford to form Red Bull Powertrains.
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Additional speakers will include Graeme Lowdon, team boss of F1’s newest arrival the Cadillac F1 team, Alejandro Agag, founder and chairman of Formula E and Extreme H, Nikolas Tombazis, the FIA’s single-seater director, Jim DeLorenzo, Apple’s global head of sports, plus many more industry leaders, experts and figureheads.
The theme of ABX London in 2026 is The Power Shift, marking the start of a new year, new season and new era in F1 with the arrival of the regulations overhaul.
Here’s a look back at the best moments from ABX.
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Zak Brown, CEO, McLaren Racing, London Business Exchange
Zak Brown, CEO, McLaren Racing, London Business Exchange
McLaren CEO Zak Brown headlines first event
The first-ever ABX held in January 2025 in London hosted McLaren CEO Zak Brown as the closing act, taking to the panel to discuss his team’s recent F1 world constructors’ championship success and how he oversaw a remarkable return to the top for the Woking-based team. Brown also spoke about current F1 matters, as he said he would welcome full-time FIA stewards with teams paying a slice of their wages.
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Additional panels were held covering current affairs including ‘Fan Power’, ‘Women and the Future of Motorsports’ and ‘Unleashing AI-Human Potential in Motorsport’.
ABX sails to the Monaco Grand Prix
In May 2025, Formula 1 and Motorsport Network came together to host ABX Monaco on a luxury boat anchored in the Monte Carlo harbour in a lavish event ahead of the Monaco Grand Prix.
F1’s ownership group Liberty Media was present with CEO Derek Chang joining the main panel – one of his first public engagements in the role. The gathering marked the first time F1, in partnership with Motorsport Network, had hosted an event exclusively for sponsors new to the series.
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Rise of Racing in America marks ABX New York
On the eve of the F1 United States Grand Prix, ABX landed stateside with a New York event at the Classic Car Club in Manhattan. Two headline acts joined the event: Apple vice president of services Eddy Cue and Mercedes F1 team CEO Toto Wolff.
Cue’s appearance focused on the recent smash hit and global sensation F1: The Movie, with Apple the driving force behind the production which has broken box office records and has been shortlisted for five Academy Awards.
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It fed into ABX New York’s theme of ‘Rise of Racing in America’ which was examined in great depths by multiple panellists from a range of teams and series to share their success stories in the States, including; Dan Towriss, CEO of the new Cadillac F1 team, Dan Rossomondo, chief commercial officer for Dorna Sports in MotoGP, Tim Clark, senior vice president and chief digital officer at NASCAR, and F1’s Miami GP president Tyler Epp.
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