Home US SportsWNBA Indiana Fever’s Lexie Hull Makes Announcement After Launching Own Brand

Indiana Fever’s Lexie Hull Makes Announcement After Launching Own Brand

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Indiana Fever’s Lexie Hull Makes Announcement After Launching Own Brand

Lexie Hull enters the 2026 WNBA offseason as a free agent after completing her fourth season with the Indiana Fever. The former sixth-overall pick in the 2022 WNBA Draft has carved out a strong role with the Fever and was one of the most important pieces in Indiana’s run to the WNBA semifinals last season.

Hull played in every game, providing stability as the Fever were hit with multiple season-ending injuries to key stars, including Caitlin Clark and Sophie Cunningham.

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In 2025, Hull averaged 7.2 points, 4.3 rebounds and 1.8 assists, continuing her steady development as a two-way contributor. Her durability and defensive presence helped anchor a roster that was forced to shuffle rotations for much of the year.

Indiana Fever guard Lexie Hull (10).Lucas Peltier-Imagn Images

(Lucas Peltier-Imagn Images)

During the offseason, Hull has also been building her off-court profile. In early 2025, she co-founded a cosmetics company called Forta Cosmetics, with plans to launch its first set of products this year. The brand is designed for active people, especially athletes, with products that resist sweat and stay put during movement.

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On Tuesday, Hull used her Instagram stories to signal the next step for Forta, reminding her fans that the products will soon be launched and available. Hull tagged the brand on her post, and included the caption: “otw.”

Forta was created by Hull and former beauty investor Sarah Guller with a mission to make makeup that performs as hard as its users do.



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