HOUSTON — Three minutes into Iowa’s Sweet 16 game against Nebraska on Thursday night, a casualty occurred on the Hawkeyes’ sideline.
Iowa coach Ben McCollum, already red-cheeked and furious at his team’s passive start in a game they trailed by 10 points, snapped a dry erase marker into two pieces in the timeout huddle. Ink went everywhere.
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“We called them into the huddle and just said very nicely, ‘I’d like you to play harder, guys,’ and that seemed to work,” McCollum quipped, before looking to his left where Hawkeyes guards Tate Sage and Bennett Stirtz sat trying and failing to contain their smiles.
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“Am I right? That how that went?” McCollum asked his players.
“Yes,” Sage and Stirtz replied, nodding dutifully.
McCollum’s fiery disposition and ability to extract winning performances from his players have made Iowa’s first-year coach a fast-rising star in his profession. He was coaching in Division II two seasons ago, and on Thursday at Toyota Center helped the Hawkeyes author a thrilling comeback and advance to the Elite Eight for the first time since 1987.
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Iowa trailed Nebraska nearly the entire game until Stirtz, the senior guard who followed McCollum from Division II Northwest Missouri State to Drake and then to Iowa, drained a go-ahead 3-pointer with 2:10 remaining.
“Hasn’t changed one bit,” Stirtz said of McCollum. “He’s been the same coach despite all the national attention and that’s why I respect him so much.”
On Saturday in the Elite Eight, Iowa will play an Illinois team coached by Brad Underwood, who started his career coaching at the junior college level.
The last time Iowa was in the Elite Eight, McCollum was a 6-year-old Hawkeyes fan living in Iowa City. He grew up attending Hawkeyes football and basketball games, but his own playing career began in junior college at North Iowa Area Community College. After two seasons, he transferred to play at Northwest Missouri State, where he began his coaching career. In 15 seasons coaching at his alma mater, McCollum won 83% of his games and led the Bearcats to four NCAA Division II national championships.
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After McCollum’s one season at mid-major Drake, where he guided the Bulldogs to a program-record 31 wins, Iowa snatched him up. By comparison, coaching at Iowa feels “bougie,” as McCollum put it earlier this week.
“You gain confidence from being in Division II, because you don’t have noise,” McCollum said. “You’re making decisions, winning games and losing games, and there’s not a lot of noise there. And then also with that, when I get on a charter plane now, I certainly appreciate it, or when all these things are done for me, I appreciate it a little bit more, and that comes from that Division II and junior college background.”
McCollum doesn’t tolerate complacency, and he expects his players to behave the same way.
“I don’t like entitled players,” he said. “They just don’t work for me.”
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Hawkeyes players are conditioned to expect the same pregame meal (chicken, pork chops, rice and a vegetable) and multiple fiery outbursts from their head coach during the game. Iowa’s student managers know that no inanimate object is safe in McCollum’s hands when he’s upset. McCollum plays bad cop and lets his assistant coaches play good cops.
McCollum relishes playing in front of opposing fans in a hostile road environment, and Thursday’s Sweet 16 matchup in Houston felt like one. Before tip-off, chants of “Go Big Red!” overwhelmed the arena. A clarinet player in Nebraska’s band held up an iPad displaying a graphic that derided Iowa as “off-brand corn.”
What did McCollum actually tell the Hawkeyes in the huddle when he broke his marker?
“He was just telling us we sucked, and we were soft,” Stirtz revealed.
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Stirtz has been by his coach’s side through it all, recruited by McCollum to play at Northwest Missouri State when he had no other college offers. The two of them have a fire-and-ice dynamic; whereas McCollum lets his emotions boil over, Stirtz stays cool and collected on the court.
Iowa Hawkeyes head coach Ben McCollum reacts in the first half during a Sweet Sixteen game of the South Regional of the men’s 2026 NCAA Tournament at Toyota Center.
“I think we’re opposites in a lot of ways, but the main thing that we have (in common) is how competitive we are,” Stirtz said. “That’s what brings us so close. We just want to win. Honestly, we also both think it’s more than just a basketball game, too. So that’s why we’re so close: This game’s never going to satisfy us, and we know that.”
Iowa is only the fifth No. 9 seed to advance to the Elite Eight since the tournament field expanded to 64 teams in 1985. Florida Atlantic was the last to do it in 2023, when the Owls made it to the Final Four.
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The Hawkeyes went 10-1 in nonconference play this season but fell out of the Top 25 rankings in mid-January after three consecutive Big Ten Conference losses – including two to ranked Illinois and Purdue teams. But the season was an exercise in stacking habits and building consistency, all leading to where they are now.
McCollum is a big fan of the saying, “Everybody arrives when they’re supposed to,” and Iowa’s Sweet 16 victory exemplified that. Junior forward Alvaro Folgueiras, who made the game-winning basket for the Hawkeyes to take down No. 1 seed Florida in the second round, tied the score with five minutes left and scored five of Iowa’s final 12 points against Nebraska. Sage and redshirt freshman Cooper Koch made clutch 3-pointers down the stretch. Stirtz, a national awards candidate and the Hawkeyes’ leading scorer, never wavered.
Stirtz has played every minute of the NCAA Tournament for Iowa so far. Against Nebraska, he led the Hawkeyes with 20 points on 7-of-15 shooting.
“In 20 years it will be an insane story,” McCollum said. “A guy that goes from D-II with his coach and then goes to Drake and then goes to University of Iowa and actually makes it further in the tournament in Division I than he did in Division II. Yeah, I mean, obviously there’s a close relationship there.”
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It’s an insane story right now, but McCollum and the Hawkeyes won’t be ready to fully reflect until its conclusion.
“I’s been a hell of a ride,” McCollum said, “but it’s far from over.”
This article originally appeared on USA TODAY: Ben McCollum’s incredible journey from Division II to NCAA Elite 8
