Lexie Hull, who averaged career-highs of 7.2 points, 4.3 rebounds, 1.8 assists and 1.2 steals in the 2025 WNBA season, showed once again that she’s more than just a hooper.
Aside from being a model and an ambassador for brands like Athleta, ZBiotics and Teriyaki Madness, among many others, the Indiana Fever guard also added beauty entrepreneur to her résumé.
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On Tuesday, Hull officially launched her makeup brand called Forta Cosmetics with one product: the Lock & Go Setting Spray that sells for $25. “Forta” is a play on the word “for the active,” which highlights the brand’s target market of athletes and those who have a very active lifestyle.
Indiana Fever guard Lexie Hull warms up before a game.© Darren Yamashita-Imagn Images
(© Darren Yamashita-Imagn Images)
“Over 2 years of waiting to share @fortacosmetics with the world and the day is finally here!” Hull wrote on Instagram, along with several photos and videos to promote the brand and the product. “So excited for you to try.”
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Following the official launch of Forta Cosmetics and its product, Hull received plenty of praise and support from her WNBA peers. Among those who quickly reacted was Fever star Caitlin Clark, who made sure to spread the news as well.
“So proud of you,” Clark wrote in the comment section of Hull’s Instagram post. She also shared it on her Instagram Stories and added, “Go lex!”
Clark and Hull have grown close since the Fever drafted the former in the 2024 WNBA Draft. While they often poke fun at each other, they also make sure to show their support and uplift each other in their respective careers on and off the court.
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Hull is also only getting started with her cosmetics brand. The Forta Cosmetics website shows two blurred photos labeled as “Product 2” and “Product 3,” which means the brand is set to release more creations sooner rather than later.
Related: Caitlin Clark, WNBA Stars React to Lexie Hull’s Swimsuit Photos
This story was originally published by Athlon Sports on Apr 1, 2026, where it first appeared in the WNBA section. Add Athlon Sports as a Preferred Source by clicking here.
