When it comes to sponsorships and partnerships, endorsements and testimonials, perhaps no one in NASCAR today works harder than Joey Logano. Now, he’s picked up a partnership with an iconic brand that used to be with Dale Earnhardt Jr.
Drakkar Noir by Guy Laroche is teaming up with Joey Logano. The Team Penske driver posted a new video on his social media channels to promote the brand. In it, he hops into one of his custom Mustangs, pops out his Drakkar Noir, and then peels out of the garage.
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A lot of NASCAR fans are used to associating the well-known men’s fragrance with Dale Jr. Well, Logano is taking the torch now, or the bottle, I guess.
NASCAR Cup Series driver Joey Logano (22) celebrates winning the #1 pole position for the Mobil 1 301 with a member of his crew at New Hampshire Motor Speedway.Eric Canha-Imagn Images
There are so many brands that work with Logano but don’t appear on his No. 22 car. His ability to market himself is really unmatched at this time in the sport. When it comes to these endorsement deals, Logano knows how to make it work and now he has perhaps the most famous men’s fragrance in his arsenal. Not bad for a guy who shaved his head for the first time this year.
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People are polarized on Logano for many reasons. His early career in NASCAR, his personality as a younger driver, his personality now, the three championships he won in the Playoff era – I’m not trying to belabor the point, but you either are a Logano fan or you really aren’t. Still, he continues to be a face of the sport regardless of the hate, and sometimes, the results.
Right now, Joey Logano is 12th in points for the 2026 season. He’s been up and down and hasn’t scored as many stage points as many others at the top of the points standings.
Two P3 finishes, a P7. He’s won a pole this year already. Can he win a race and be as consistent as, say, his teammate Ryan Blaney? We’ll see. At least he will smell good, right?
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This story was originally published by Athlon Sports on Apr 17, 2026, where it first appeared in the Racing section. Add Athlon Sports as a Preferred Source by clicking here.
