Home Cycling Wilier’s new Rapida aims to entice more people to the brand with ‘accessible’ pricing

Wilier’s new Rapida aims to entice more people to the brand with ‘accessible’ pricing

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Wilier’s new Rapida aims to entice more people to the brand with ‘accessible’ pricing

Wilier’s latest launch follows hot on the heels of Factor’s Monza, promising the prestige of a ‘designer bike’ brand, in a more practical – or accessible – package.

While affordability isn’t a selling point to get your heart racing, it’s one that certainly appeals to the head, and the new Rapida starts at €2.899 for a mechanical build.

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(Image credit: Wilier)

Designed as an entry point into the Italian marque’s range, the new model seeks to deliver many of the attributes of a quintessential race bike but without the prohibitive price tag.

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