Airbnb is getting into the NASCAR realm, reaching a deal with NASCAR Holdings and Speedway Motorsports to embed its listings into some of their tracks’ websites. The various agreements are being announced Tuesday by the five tracks and through an event in South Carolina, where one of the involved venues, Darlington Raceway, is based.
The deal will start with the 2027 NASCAR season, and the tracks are Darlington, Martinsville and Talladega from NASCAR’s portfolio and Bristol and North Wilkesboro from Speedway Motorsports’. Airbnb gets the category of official lodging sponsor.
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Founded in 2007, Airbnb says that 63% of U.S. housing tracts have listings from homeowners who use its service but no nearby hotels. NASCAR often races in rural areas, and the sides appear to have strategically chosen tracks in less urban settings. The pact also highlights how NASCAR and its fellow racetrack operator SM are working together on marketing and sponsorships.
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