The Tour de France is a colorful kaleidoscope of jerseys and team kits, emblazoned with names like CMA CGM and Visma. But have you ever wondered what half of these companies actually do?
Me too, so here’s a breakdown of every major team sponsor on every jersey in the 2026 men’s Tour de France peloton. Some of them might even surprise you.
Alpecin-Premier Tech
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Alpecin is a German-based, caffeine-infused shampoo, marketed as helping reduce hair loss. Does it work? Perhaps the focus of a different article. Premier Tech is a Canadian industrial and agricultural technology company that manufactures industrial automation equipment, agricultural and horticultural products. They joined as a new co-title sponsor for 2026. Former co-sponsor Deceuninck (a window and door manufacturer) has stayed on but dropped from the team name.
Bahrain Victorious
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Bahrain Victorious is sponsored by the Government of Bahrain. The team was founded in 2016 with support from the royal family, and has faced criticism in the past over Bahrain’s human rights record. If you’re wondering where this place is, Bahrain is an island country in the Middle East, situated in the Persian Gulf between the eastern coast of Saudi Arabia and the Qatari peninsula.
Caja Rural-Seguros RGA
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This team snagged one of the wild card invitations to this year’s Tour (TotalEnergies got the other). This Spanish-based team is officially called Grupo Caja Rural. It is a conglomerate of 29 Spanish credit cooperatives.
Their focus is on serving retail customers, agricultural workers, and small- to medium-sized enterprises across Spain. Seguros RGA, which means Insurance RGA, is the insurance subsidiary of Caja Rural. The team is making its Tour debut in 2026, fittingly for a Spanish-sponsored team, with the Grand Départ in Barcelona.
Cofidis
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This team is one of the longest-running sponsorships in cycling, dating back to 1997, when it was founded, and it’s backed by a French consumer credit company owned by Crédit Mutuel Alliance Fédérale. Their main focus is personal loans, revolving credit, and business financing. Unfortunately, in 2026, the team was relegated, losing its former WorldTour status.
Decathlon CMA CGM
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Decathlon is a go-to sporting goods chain in France, with shops in over 80 countries worldwide. They also own the team outright and supply the squad with bikes, kit, helmet, sunglasses, nearly everything a rider needs through their in-house brand Van Rysel. CMA CGM is a French shipping and logistics giant. In fact, they are one of the largest container shipping companies in the world.
EF Education-EasyPost
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EF Education First is an education and experiential travel company, focused on language learning, study abroad programs, and cultural exchange. EasyPost is the team’s other namesake, a software company that helps businesses streamline their shipping and logistics. Together, they’re funding one of the most distinctive-looking teams in the peloton.
Groupama-FDJ United
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Groupama is a French insurance company. It stands for Groupe des Assurances Mutuelles Agricoles. FDJ, an acronym for Français des Jeux. It’s now rebranded as FDJ United and is France’s national lottery operator. They also sponsor FDJ United-Suez on the UCI Women’s WorldTour.
Lidl-Trek
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Most folks in Europe are already familiar with Lidl. If not, it’s a German discount supermarket chain, a big rival to Aldi. This year, Lidl moved beyond title sponsorship to take majority ownership of the team, shifting its registration from the USA to Germany. Trek is probably familiar to most. It’s an American bike manufacturer and remains a co-owner of the team.
Intermarché-Lotto
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Lotto is Belgium’s state-owned national lottery and has been a long-time supporter of professional cycling since its first sponsorship in 1985. Intermarché is a French-based supermarket and convenience store chain, owned by the larger Les Mousquetaires retail group. The team was formed in 2026 through a merger of Lotto’s previous squad with Intermarché- Wanty. For the Tour, they’ve swapped their name around.
Jayco AlUla
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Jayco is an American manufacturer of recreational vehicles and campers, headquartered in Middlebury, Indiana. However, the team’s financial backing comes from the Australian businessman Gerry Ryan, who owns Jayco Australia.
The co-sponsor is AlUla (the correct spelling), an ancient oasis city in Saudi Arabia. Their sponsorship goal is to help promote the location as a tourism destination — an initiative driven by the Royal Commission for AlUla (RCU), a Saudi Arabian government agency chaired by Crown Prince Mohammed bin Salman.
Movistar
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Movistar is a telecommunications giant offering telecom services such as mobile and landline services. Plus, movie and entertainment streaming through their Movistar Plus+ — the largest subscription TV provider in Spain. All of this falls under Telefónica, the Spanish telecoms giant, which operates across Spain and Latin America. Founded in 1980, Movistar is considered the oldest continuously operated pro team in the WorldTour.
Netcompany-Ineos
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Ineos is a massive multinational company based in London. Most consumers will know the name from the Ineos Grenadier off-road SUV, but the conglomerate is the world’s ninth-largest chemical company. Netcompany is new to the peloton; it’s their first year of sponsorship. They are a Danish IT consultancy focused on developing and maintaining IT operations for companies throughout Europe.
NSN Cycling
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NSN stands for “Never Say Never.” The team is funded by two backers: Andrés Iniesta, a retired Spanish footballer, and the Swiss investment firm Stoneweg (which is part of an even larger investment firm called SWI Group). Despite its blended DNA, the team races under a Swiss flag and is based in Spain.
Picnic PostNL
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Picnic is an online Dutch grocery delivery company. There are no physical stores, just an app and a fleet of delivery vehicles across the Netherlands, Germany, and France. PostNL is the Dutch national mail and parcel delivery service. A grocery app and a postal service, both in the business of getting things to your door.
Pinarello Q36.5
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Pinarello is the legendary Italian bike manufacturer, and this year they’re stepping up as title sponsor and bike supplier for the squad. Co-sponsors are Q36.5 — a Swiss-based, high-end, performance cycling kit brand. The team is owned by Ivan Glasenberg, a South African-Swiss billionaire and former CEO of Glencore, one of the world’s largest natural resources companies.
Red Bull-Bora-Hansgrohe
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If you’ve seen any professional sports, you’ve seen Red Bull. Considered to be the third-largest soft drink brand in the world (just behind Coke and Pepsi). Bora Hansgrohe is actually two different companies. Bora is a German kitchen appliance company known for making cooktops, ovens, and refrigerators. Hansgrohe is a German manufacturer of showerheads, taps, kitchen faucets, and bathroom fittings.
Soudal Quick-Step
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Soudal is a Belgian manufacturer of silicone, caulk, polyurethane foam, and adhesives. Essentially, if you take on any construction or DIY, chances are you’ve used Soudal products. Quick-Step is a global flooring manufacturer known for producing high-quality laminate, vinyl, and hardwood flooring — owned by the global company Unilin. Between the two of them, you could renovate an entire house.
TotalEnergies
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If you’ve driven a car around France, chances are you’ve seen a Total Energies petrol station. However, they’re much more than just gas. This multinational, France-based company produces and markets oil, gas, biofuels, and renewable energy. In fact, they’re one of the largest energy companies in the world. Sadly, 2026 is the last year TotalEnergies will be sponsoring the team.
Tudor Pro Cycling
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Tudor is a Swiss luxury watch brand and a sister company of Rolex. But the team is really owned by former cycling pro, and double Olympic Champion, Fabian Cancellara. He won two Olympic gold medals in the Men’s Individual Time Trial (Beijing 2008 and Rio 2016). The team is now in its second year and already at the start of numerous WorldTour races, so definitely more to come from this young squad.
Visma-Lease a Bike
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If you need some HR help, Visma is the answer. This company makes cloud ERP systems, HR management platforms, and financial reporting software. Based in Oslo, Norway, they serve over 2.5 million customers worldwide. Lease a Bike, the other sponsor, is a Dutch-based bike-leasing operation focused on offering bike leases to employees as a company perk.
The team is currently looking for a new title sponsor, trying to keep up with the deep pockets of some of the other world tour teams.
UAE Team Emirates-XRG
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One of the juggernauts of the peloton. The team has been backed by the government of the United Arab Emirates since 2017. XRG is an international energy investment company, owned by the Abu Dhabi National Oil Company. Emirates is the world’s largest long-haul airline and the largest airline in the Middle East. It’s also owned by the government of Dubai.
Finally, XRG is an international energy investment company wholly owned by the Abu Dhabi National Oil Company (ADNOC). Essentially, state money is funding the team behind Tadej Pogačar, which has faced criticism from human rights groups.
Uno-X Mobility
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Uno-X runs a network of self-service petrol stations across Norway and Denmark. They also offer EV charging stations — operated as the low-cost arm of YX Energi. The team is fully owned by Reitan AS, a Norwegian retail conglomerate that also owns the Rema 1000 supermarket chain and 7-Eleven franchises in the region — both of which also appear on the team kit.
XDS Astana
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XDS is making big moves in the cycling world. Fans might know them better as X-LAB — the consumer-facing, Chinese-based bike brand and the team’s new title sponsor. Astana remains in the team name as it’s the capital city of Kazakhstan. The team has been backed by the Kazakh state and sponsored by Samruk-Kazyna, a coalition of state-owned companies from Kazakhstan, since 2008.
