FDJ United-Suez, the number one ranked Women’s WorldTour team, have partnered with Red Bull, it was announced on Saturday, on the eve of the Tour de France Femmes avec Zwift.
The team of former Tour champion Demi Vollering will debut their new Red Bull helmets on stage one, with the partnership representing a first for Red Bull within women’s cycling. Other riders are sponsored directly by Red Bull, like Canyon-SRAM‘s Zoe Bäckstedt, but this is the first time a whole team has been sponsored like this. However, the team name will remain the same for now.
The prospect of the partnership between FDJ United-Suez and energy drink brand Red Bull was reported by Cyclingnews back in March, but it has taken until now for the deal to be revealed. The brand joins as major partner and official energy drink partner. Red Bull separately sponsor a men’s WorldTour team, Red Bull-Bora-Hansgrohe, for whom Remco Evenepoel rides.
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“We are delighted to welcome Red Bull with us, and this partnership is the pinnacle of all the structuring and development efforts we have tirelessly invested in over the past years,” FDJ United-Suez’s manager, Stephen Delcourt, said on Saturday. “What brings FDJ United-Suez and Red Bull together goes beyond the pursuit of performance alone. We share the determination to challenge established models and conventions, to innovate, and to imagine new ways of advancing and telling the story of our sport.
“Seeing this partnership come to life at the Tour de France Femmes is a truly special moment for our team, France-based with International ambitions. It marks a new step in our development and perfectly reflects our ambition: to keep progressing on the road while daring to push boundaries beyond it.”
Asked about her new helmet by Cycling Weekly in the mix zone ahead of stage one, Vollering said: “It’s cool, no? I really like it, it’s a special helmet. It’s a new sponsorship for the team, a partnership I have to say, because it’s really a partnership. We’ll work together. It’s an exciting thing.”
The press release announcing the deal reads: “Unveiled for the first time during the opening stage of the 2026 Tour de France Femmes avec Zwift, this partnership marks a new milestone in FDJ United-Suez’s growth trajectory. The team will benefit from Red Bull’s expertise and performance ecosystem, particularly through the Red Bull Athlete Performance Center.
“This long-term collaboration will enable FDJ United-Suez to further enhance its working methods and continue its commitment to innovation and elite performance in support of its athletes.”
The Tour de France Femmes begins on Saturday with a 138km stage which starts and finishes in the Swiss city of Lausanne.
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