“I thought it would cause some sort of intrigue,” Kev Griffiths explains, talking about his charity venture Cancer My Arse. “My theory was that hopefully it’d be something more than just a standard bike ride, which anybody and everybody goes and does.”
The industry veteran and member of two of Britain’s most historic cycling families – the Swinnertons and the Griffiths – launched the charity this year after discovering that his cancer had returned, and that it is now terminal.
