The MLS Commissioner sat down with Rich Kleiman from “Boardroom” to discuss how the league’s streaming deal has improved the fan’s ability to follow the game.
Video Transcript
The Apple deal, one of the first to do a deal, if not the first with the streaming service before the Apple deal, 60 different start times a year, 60.
Think about that.
What fan knows where our games are and when they’re gonna be able to be played.
Now if we want to have a Sunday game, we just change our schedule, work with Apple, work with different offerings so we can decide to change our schedule without having to worry about is that time slot available?
Talking to our fans, 80% of them were watching soccer through streaming.
We said we have to be with the streamer.
We have to have a global.
Offerings and this idea of no blackouts accessible globally was super important to us and what do you do?
You go out, you meet with Netflix, you meet with Amazon both by the way, at that time in Amazon’s case, not globally distributed with one click, went and did a deal with the biggest technology company in the world and launched a subscription service, launched channels for all of our teams still have some linear with Fox and Univision.
It’s an exciting partnership with a company that really, really likes to break glass.
