Erling Haaland is “The Viking” of the 2026 World Cup and his name has become nearly impossible to miss in headlines.
Even a quick Google search brings up the viral “Viking Row,” a fan ritual that has taken over social media, adding to the Norwegian striker’s growing pop culture moment beyond the pitch.
Known as one of soccer’s most prolific goal scorers, Haaland has captured fans’ attention with his dominant performances, viral celebrations and even his hilarious Nike commercial with Channing Tatum, where the actor steps in as Haaland’s stunt double.
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Now, with Haaland and Norway set to face England at the 2026 World Cup on Saturday, July 11, fans can show their support with Nike’s Erling Haaland collection. The lineup features soccer performance gear and fan favorites, including the Nike Phantom 6 Low Elite Soccer Cleats, Erling Haaland Nike Poster and Erling Haaland Academy Nike Dri-FIT Soccer Shirt.
Shop Haaland’s Nike collection and watch some of his unforgettable moments with Tatum below.
Shop Norway’s Erling Haaland Nike collab
Nike
The Phantom 6 Elite has Gripknit technology for exceptional ball control and a Cyclone 360 plate that enables sharp, explosive cuts to keep you one step ahead.
More: U.S. World Cup jerseys are hard to find, so I did the work for you
Nike
Stay cool and focused on the pitch with the Nike Strike Top It has breathable, sweat-wicking and stretch fabric with a slim fit designed for peak performance.
Nike
Stay cool and in control with this lightweight, sweat-wicking shirt with breathable mesh panels and a bold graphic inspired by Haaland’s presence on the pitch.
More: Lionel Messi opens 2026 World Cup with hat trick, shop his entire adidas collection
Nike
The Nike Air Force 1 Flyknit 2.0 combines iconic AF1 style with lightweight Flyknit construction for a breathable, comfortable fit and classic look.
When is Norway’s next World Cup game?
Erling Haaland and Norway’s next match at the World Cup is on Saturday, July 11. The match is scheduled to kick off at 5 p.m. ET at the Hard Rock Stadium in Miami Gardens, Fla.
Norway quarterfinal opponent?
Norway advanced to the quarterfinals after defeating Brazil 2-1 in its round of 16 match. Now, Norway will face England in its quarterfinals match.
When is FIFA World Cup final?
The 2026 FIFA Men’s World Cup kicked off Thursday, June 11 and will run until Sunday, July 19. The first game of the tournament took place in Mexico, and the tournament will conclude with the finals just outside New York City.
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This article originally appeared on USA TODAY: Erling Haaland is so hot right now, see the Nike gear behind the viral soccer star
