A pair of Exeter tries early in the second half reduced the gap to Toulouse to 23 points before the French side ran in three more scores.
“The was a period after half-time where I thought we played some of our best rugby of the season against a very good side and things looked like we were just starting to create the momentum our way,” added Baxter.
“But keeping it up is one thing, but we should have started the game like it.
“How that game was after half-time was how we talked about playing the game, about getting them moving, going after them, doing things ourselves, moving the ball to create difficult scenarios.
“Sometimes we almost waited to get our players back and then did quite a static play when we can just going.
“Some of it’s quite new to the players to know that we’re happy with them just getting on with things and getting the ball moving, but that is the way you’re going to win games now.”