As a new era of athletics begins in Norman, the front office-prototype continues to take shape in programs at Oklahoma. This time with women’s basketball.
Oklahoma athletics announced Thursday the hiring of Jared Boyd as OU women’s basketball’s first general manager in program history.
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Boyd, who comes to Norman after six seasons with Texas Tech, will oversee the Sooners’ roster management and NIL strategy, among other duties with the job.
“I’m incredibly grateful and humbled for the opportunity to serve as general manager for Oklahoma women’s basketball,” Boyd said. “Oklahoma is one of the premier brands in college athletics, and what’s been built here is special. We want to keep building on that foundation and continue pushing this program to the highest level.”
The addition of the general manager position comes after the men’s basketball program added one earlier this month.
This makes three programs at OU with GM’s, with two added since OU athletic director Roger Denny took over in February.
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“As we continue to invest in our women’s basketball program, it’s essential we evolve the way we operate to position our team for championship-level competition,” Denny said. “That includes strengthening the structure around our team. Adding a general manager is a key part of that vision. Jared has been an integral part of a successful program. His understanding of roster management, organizational strategy and player support will be instrumental as we move forward.
“We’re excited to welcome Jared and his family and believe his impact will be felt immediately across our program.”
Boyd had a hand in building one of the biggest surprises in women’s basketball this season at Texas Tech.
The Lady Red Raiders ended their season 26-8 and in the second round of the NCAA Tournament — their first appearance since 2012 and in Boyd’s lone season as TTU’s GM.
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He’s had more than a decade in basketball operations at UT Arlington and Texas Tech, bringing plenty of experience to Norman.
“We’re so excited to welcome Jared to our Oklahoma women’s basketball family,” said OU coach Jennie Baranczyk. “He has great experience building elite rosters and understands how important every part of that work is, from recruiting operations to building real relationships with players and helping retain the right people in your program. He is incredibly respected in the industry, connected and aligned with who we are and what we want Oklahoma women’s basketball to be.”
The Sooners have been active in the portal, signing a few big portal players in Norman-native Keeley Parks, Jordan Speiser and Isimenme Ozzy-Momodu.
OU’s lone entrant in the portal was Bethany-native Zya Vann, who went to Texas.
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As the Sooners continue to add from the portal, Boyd’s contributions will be critical for getting a couple more players that can contribute for the Sooners’ 2026-27 team.
“Sustained success in today’s game requires you to be innovative and intentional, not just in what you do but who you do it with, and that’s exactly what excites me about this move for our program,” Baranczyk said. “He brings structure, clarity and consistency to an area that is more important than ever in college athletics. Roster building takes vision, organization and trust, and he has shown the ability to do that at a high level.
“Just as important, he understands the value of relationships and retention in building something that lasts.”
