The NBA announced Monday that the New York Knicks and Los Angeles Lakers led all teams in merchandise sales for the 2025-26 regular season. The rankings are based on sales from NBAStore.com, Fanatics.com, and affiliated partner sites.
New York finished first on the list, followed by Los Angeles and the Boston Celtics in third. The Golden State Warriors and San Antonio Spurs rounded out the top five, highlighting a mix of large-market franchises and emerging contenders.
The Knicks’ position at No. 1 aligns with their strong 53-29 season, which secured the No. 3 seed in the Eastern Conference. A consistent home record of 30-10 and a playoff berth helped sustain fan engagement, translating into high demand for team merchandise.
The Lakers ranked second while posting a 53-29 record in the Western Conference, good for the No. 4 seed. With star power and a deep postseason push in focus, the franchise maintained its global commercial reach.
Boston’s third-place finish in merchandise sales also mirrored on-court success, as the Celtics went 56-26 to claim the No. 2 seed in the East. Their balanced roster and winning consistency have remained key drivers of fan interest.
Golden State, despite finishing 37-45 and entering the Play-In Tournament, still ranked fourth. The Warriors’ sustained popularity shows how brand equity and a championship-era core continue to influence consumer demand.
San Antonio’s rise to fifth reflects both performance and long-term intrigue. The Spurs finished 62-20, second in the Western Conference, and have combined winning basketball with a growing global following.
The Philadelphia 76ers, Chicago Bulls, and Oklahoma City Thunder followed, each benefiting from either playoff positioning or a developing roster. Oklahoma City’s league-best 64-18 record placed it first in the West, reinforcing how team success often correlates with merchandise trends.
The Minnesota Timberwolves and Denver Nuggets completed the top 10. Both teams secured playoff spots in a competitive Western Conference, with Denver finishing 54-28 and Minnesota at 49-33.
The NBA’s data also shows that merchandise trends are not solely tied to standings. While top seeds like Oklahoma City ranked eighth, legacy franchises and teams with established fan bases continued to dominate overall sales.
