According to a report released on Wednesday by The Advocate, LSU will sell jersey patch advertisements for its uniforms. The decision is still pending NCAA approval.
The announcement follows the start of revenue sharing with student-athletes for schools that opted into the NCAA settlement. Those schools can share a maximum of $20.5 million annually.
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Last year, the NCAA permitted schools to have advertisements on the field during football games. Along with patches on jerseys, schools are capitalizing on new revenue streams to fund their athletic department operations and teams.
Per the report, LSU knows where the patches would go on the uniforms for each of its sports and most would appear in purple and gold. An LSU source says the project if approved, could generate “multiple millions of dollars a year.”
Football student-athletes wear patches on their uniforms for bowl games already. The push for updated guidance to allow each school to do so in the regular season is fueled by the changing landscape of college.
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This article originally appeared on LSU Wire: LSU football planning to sell jersey patch sponsor, pending approval
