Hendrick Motorsports announced Wednesday that Amazon’s Prime Video has joined the organization as a primary sponsor for Chase Elliott and the No. 9 team through 2027. The relationship includes three races annually, complemented each year by full-season associate sponsorship.
The No. 9 Prime Video Chevrolet will debut at Talladega Superspeedway on April 27, followed by Kansas Speedway on May 11 and the NASCAR All-Star Race at North Wilkesboro Speedway on May 18.
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The paint scheme was also revealed Wednesday on social media.
Prime Video’s three primary events with Elliott will lead directly into the streaming service’s five-race Cup Series broadcast slate, which kicks off with the Coca-Cola 600 on May 25. Prime Video is NASCAR’s first fully direct-to-consumer media partner.
“We’re thrilled to work with Hendrick Motorsports and Chase as we begin our NASCAR coverage in 2025,” said Stacey Rosenson, Amazon’s Director and Head of U.S. Sports Marketing, in a press release. “It represents an exciting extension of our new NASCAR relationship. Chase is a wildly popular, championship-winning driver, and we can’t wait to see the No. 9 Prime Video team in action as we approach our streaming debut.”
In addition to streaming five races to conclude the first half of the Cup Series season, Prime Video will present exclusive coverage of practice and qualifying for almost the entire first half of the Cup schedule (excluding the Cook Out Clash, Duel at Daytona, Daytona 500, and the NASCAR All-Star Race). Fans in the United States will be able to watch NASCAR live at home or on the go and across hundreds of compatible devices, streaming from the web or using the Prime Video app on smartphones, tablets, set-top boxes, game consoles and connected TVs.
“Welcoming Prime Video to our team is a proud moment,” said Rick Hendrick, owner of Hendrick Motorsports in a press release. “They’ve committed to our sport in a big way and are taking an innovative approach to delivering world-class broadcasts and content to our fans. Hendrick Motorsports is ready to support their efforts, and we look forward to building something special together over the next three years.”
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Elliott, 29, won the Cup Series championship in 2020, owns 19 Cup Series victories and has been voted Most Popular Driver in the series for seven consecutive years dating back to 2018.
“It’s great to see Prime Video come into NASCAR and now join us at Hendrick Motorsports and the No. 9 team,” Elliott said in a press release. “They’re leaders in entertainment and technology, and I think that’s a perfect fit on a lot of levels. Seeing a fresh perspective on our sport is cool, and I’m happy to be a part of the effort and have their support.”
