Sophie Cunningham is winning on and off the court. The Indiana Fever guard’s first Adidas player-exclusive basketball shoe sold out in most men’s and women’s sizes on the Adidas website just hours after its July 24, 2026, release.
The sneaker drop caps off what’s already been a breakout season for Cunningham. Heading into the WNBA All-Star break, the Fever guard was averaging 9.3 points, 2.4 rebounds, and 1.3 assists per game while knocking down an impressive 42.9% from deep. Her floor spacing, veteran leadership, and trademark grit have helped power Indiana to a 17-10 record, good for fifth place in the WNBA standings. The sellout also comes as Cunningham’s popularity continues to soar. The 6-foot-1 guard has become one of the league’s most talked-about personalities after her viral on-court moment in June sparked countless memes and put her squarely in the national spotlight.
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Fever Fans Fuel Sophie Cunningham’s Instant Sneaker Sellout
Sophie Cunningham had one message for fans before the launch: “Today’s the day 😛 Who’s ready for the drop?” She posted on X on July 24—and Fever fans answered the call. Within hours, her first Adidas player-exclusive sneaker had sold out in most men’s and women’s sizes on Adidas.com, with only limited stock left at select retailers.
Built on the new Adidas Crazy Energy silhouette, the PE is unmistakably Cunningham. The sneaker rocks a bold pink gradient, icy blue accents, a multicolored outsole, and custom insole graphics that reflect her personality. It also packs Adidas’ LightStrike cushioning, giving players the lightweight comfort and responsiveness built for high-level hoops.
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But this wasn’t just another sneaker drop, it was a career milestone. Cunningham has built her reputation as one of the WNBA’s toughest competitors, first with the Phoenix Mercury and now as the Indiana Fever’s fiery spark plug. Off the court, her outspoken personality, growing social media following, and the WNBA’s surging popularity have made her one of the league’s fastest-rising stars in the marketing world.
The sellout is another big win in Cunningham’s growing partnership with Adidas. After beginning her WNBA career in Nike, she signed with Adidas in 2022 and has steadily climbed the brand’s roster, even appearing in the campaign for Damian Lillard’s Dame X.
Now, she’s got a retail sneaker with her own stamp on it. The launch also gave Cunningham plenty of buzz during WNBA All-Star Weekend in Chicago, proving she could steal headlines even without an All-Star nod.
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