Ultimate Fighting Championship (UFC) is stepping away from combat sports and entering the world of fragrances, as the leading mixed martial arts (MMA) promotion just released an all-new line of three unique scents for fight fans everywhere.
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It’s no secret that UFC is a globally-recognized brand that always looks to expand and push the envelope. Just over the past few years, UFC has launched an official NFT as well as bringing back Topps playing cards under a new licensing deal with Fanatics. UFC’s recent partnership with Paramount+ will also likely to lead to new markets and new ways to spark revenue.
On Friday, UFC issued an official press release unveiling its first-ever fragrance line, which consists of three different scents — Takedown, Final Round, and Ultimate K.O. The scents were “created to capture the intensity, confidence, and unstoppable spirit of the Octagon, each fragrance reflects a different side of the UFC mindset – blending strength and sophistication with bold elegance.”
Check out the three unique fragrances below and let us know your thoughts!
Takedown ($50) – A woody marine fragrance in sleek black, captures the focus and discipline that define a fighter’s mindset. Notes of cardamom, moss, and patchouli bring freshness and depth, creating a scent that feels clean, confident, and ready for the challenge ahead.
Final Round ($60) – In championship gold, this warm, amber-leathery fragrance that embodies focus, resilience, and the glory of victory. It celebrates triumph and the unmistakable sweetness of giving everything until the end.
Ultimate K.O. ($50) – In intense red, delivering a bold, warmer energy. With lavender, sage, and amber, it strikes a perfect balance between strength and allure. Sweet like a knockout punch yet grounded in the power and persistence that drives every fight.
