Kelsey Mitchell is having another big year with the Indiana Fever this 2026 season. She’s averaging 21.6 points on an efficient 49.5% shooting from the field, along with 1.5 rebounds and 2.6 assists.
The Fever star is second in the league in scoring, behind only A’ja Wilson. She also recently became just the second player in franchise history to reach 5,000 points, joining WNBA legend Tamika Catchings.
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Considering Mitchell’s success with Indiana, along with the Fever’s popularity, it’s not surprising that several brands want to partner with her.
That being said, sneaker brand Puma announced on Monday that it has signed Mitchell to a shoe deal. The Fever scorer is set to join the Hali franchise, headed by Indiana Pacers star Tyrese Haliburton, who signed a signature shoe deal with the brand in 2024.
Indiana Fever guard Kelsey Mitchell poses for a photo during WNBA media dayGrace Smith/IndyStar / USA TODAY NETWORK via Imagn Images
“You family now,” Puma wrote in its announcement, along with a video of Mitchell receiving a gift from Haliburton while they were on a phone call.
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Naturally, the announcement drew plenty of attention, with Mitchell’s Fever teammates and WNBA peers celebrating the news.
Fever rookie Raven Johnson was among the players to comment on Puma’s post and show support for Mitchell.
Johnson was clearly hyped for the WNBA veteran, as she wrote, “Da [GOAT].”
It’s unlikely fans will see Johnson wear the Hali 1s and other Puma sneakers that Mitchell will promote since the Fever youngster is signed with Adidas. Regardless, it clearly won’t stop her from celebrating her teammate.
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Furthermore, it will certainly be interesting to see what initiatives Puma and Mitchell will have throughout the 2026 season and beyond.
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This story was originally published by Athlon Sports on Jun 30, 2026, where it first appeared in the WNBA section. Add Athlon Sports as a Preferred Source by clicking here.
