Ahead of his freshman season at Tennessee, Faizon Brandon has landed a high-profile NIL deal. He is the latest athlete to join forces with Rhoback, the company announced via social media.
Brandon is the latest notable athlete to join forces with Rhoback. The company announced it recently re-signed Texas A&M quarterback Marcel Reed and Notre Dame wide receiver Jordan Faison to NIL deals ahead of the 2026 season. The brand has also brought in Penn State quarterback Rocco Becht and Virginia quarterback Beau Pribula to its “Rhoback U” campaign.
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Brandon currently has a $1 million On3 NIL Valuation as he prepares for his freshman year on Rocky Top. He is battling George MacIntyre for the starting quarterback job under Josh Heupel this season.
“Faizon is ready to take the next step, make his mark on Rocky Top and we couldn’t be more proud to be a small part of his team,” Rhoback said in an Instagram post. “We can’t wait to see what’s ahead for him.”
In addition to his new NIL deal with Rhoback, Brandon has a multi-year agreement with Leaf Trading Cards as part of his portfolio. He also hosted a youth football camp in Knoxville and donated more than $12,500 to Tennessee Children’s Home.
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Brandon arrived at Tennessee this spring as a highly rated prospect out of Greensboro (N.C.) Grimsley. A five-star prospect, he was the No. 10 overall player and No. 3-ranked quarterback from the 2026 cycle, according to the Rivals Industry Ranking.
As Faizon Brandon and George MacIntyre go through the quarterback competition in Knoxville, one question Heupel faced at SEC media days was about the duo’s lack of experience. However, he pointed to his history with freshmen quarterbacks, including Sam Bradford and Dillon Gabriel, as well as the need for the right mentality regardless of who wins the job.
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“At the end of the day, the players got to go earn it and they got to compete for it every single day,” Heupel said in Tampa. “I do think it’s really important that the guys around him function and play at a really high level to limit the negative opportunities, the adverse situations a quarterback can be put in. They got to learn how to take care of the football first and foremost.
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“You have to play with a competitive edge, allow your play-makers to go make plays as well. The beauty of the game with your quarterback is each one of them’s a little bit different. They’re the artist. You have to hand them the paintbrush and let them go paint it.”
