Micky Lawler, Commissioner for Unrivaled Basketball, the successful pro women’s basketball 3 on 3 league, joins Sports Business Radio.
Lawler is the former President of the WTA (Women’s Tennis Association) and she worked for over two decades overseeing the tennis business at Octagon.
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Lawler shares how Unrivaled Basketball has attracted many of today’s biggest women’s basketball stars including Paige Bueckers, Angel Reese and Kelsey Plum.
The league has attracted blue-chip sponsors such as Sephora and State Farm.
Lawler provides unique insights about the future of Unrivaled Basketball, whether the league is complimentary or a competitor of the WNBA and the growth areas for women’s sports.
This is a fascinating conversation with one of the most seasoned executives in women’s sports.
