Scott Coker believes the UFC might be putting on too many events.
Coker, the former head of Strikeforce and Bellator, is back in the MMA business with a new promotion expected to launch in January 2027. Coker was asked about what he thinks of UFC CEO Dana White’s passion for the sport.
Advertisement
“It looks consistent,” Coker said of the UFC on “The Ariel Helwani Show.” “To me, it’s kind of weird because if you say ‘name four champions from the UFC in their weight classes,’ I don’t think I could do it right now. And I think a lot my friends can’t do it right now. I don’t know what it is. It’s on every week in front of your face too much. Maybe it is (oversaturation).”
For his new MMA promotion, Coker has secured $60 million from investors. He will serve as CEO and co-founder alongside Peter Levin of Griffin Gaming Partners.
“We’re going to do 12 fights first year,” Coker said. “I think eventually, a good fight company could do 24 fights a year. The thing is, when you have pay-per-view, it’s different because you opt to buy in or you opt to buy out. The psychology of pay-per-view is very funny because when you watch a boxing fight – let’s say you use boxing as an example.
“It’s not on pay-per-view now, but it’s free. It doesn’t feel as special to the consumer, I think. ‘Oh, it’s not on pay-per-view?’ Because they’re so used to buying pay-per-view for the big, mega fights. So, when they get it for free, maybe they don’t look at it like this is a special enough fight for me to engage in.”
This article originally appeared on MMA Junkie: Scott Coker believes UFC might have an oversaturation problem
