In 2026, if your iGaming platform does not include a sportsbook as a core part of the platform, then succeeding and increasing profits might be twice as hard.
While many modern operators rely on their in-house teams to develop sportsbook platforms, others prefer to integrate a ready-made platform to avoid additional technical headaches.
The right partner provides a fast integration, less technical work, dedicated partner support during integration and afterwards, while giving operators full control over the platform.
Below, we compare three established B2B sportsbook providers: GR8_TECH, Soft2Bet, and Altenar. We will break down the key criteria that matter most when choosing a sportsbook provider, including deployment speed, integration models, back office capabilities, etc.
Leading Sports Betting Platform Providers at a Glance
| Criteria | GREAT_SPORTSBOOK | Soft2Bet | Altenar |
| Odds engine | Proprietary, in-house trading team | Partner-powered | Not specified as proprietary |
| Deployment speed | ~1 week (iFrame) | Turnkey or API | Varies by package |
| Integration models | iFrame, API, full platform | Turnkey, API/iFrame | Module, turnkey, retail, white label |
| AI/Risk tools | Built-in AI/ML risk scoring, anti-fraud team | Automated profiling, monitoring | Configurable limits |
| Revenue uplift data | Published: up to +40% GGR (odds), +20% engagement | Published: +65% NGR, +45% ARPU (via MEGA) | N/A |
| Payment coverage | 160+ currencies, 200+ providers | 70+ payment methods | N/A |
| Track record | 180K+ in-play events/month, 80K+ bets/min | 1M+ pre-match events/year | 30+ regulated markets |
GREAT_SPORTSBOOK
GR8_TECH is a top B2B iGaming solutions provider for operators worldwide. Its GREAT_SPORSTBOOK is a high-performance betting engine built on in-house trading rather than third-party odds aggregation.
As a sports betting solution provider, GR8_TECH introduces a wide range of sports and esports, including football, basketball, tennis, baseball, Formula 1, plus CS:GO, League of Legends, Dota 2, Valorant, and regional favorites like Kabaddi.
Why Choose GREAT_SPORTSBOOK
- 180,000+ in-play events/mo, accepting 80,000 bets per minute
- A huge in-house trading team of 200 members
- An AWS cloud infrastructure to perform well during major tournaments
- 99.95% uptime & 54,000 transactions per second at 25ms latency
- AI-driven engagement tools and a built-in CRM
- GGR uplifts of up to 40% through odds personalization
- Gamification tools, such as tournaments, leaderboards, and quests
- A no-code CMS: this way operators have direct control over layouts, banners, menus, and geo-specific content across 30+ languages
- 160+ fiat currencies and cryptocurrencies are supported through 200+ global payment providers
- Built-in AI/ML risk engine, backed by a dedicated anti-fraud team on a 24/7 basis
Integration Options
The sportsbook can be deployed as an iFrame or via API:
- The iFrame option allows operators to launch in about a week
- The API option gives operators full front-end ownership
Soft2Bet: Turnkey Sportsbook
The second sports betting solutions provider is Soft2Bet. As an iGaming turnkey solutions provider, its main offering is a comprehensive turnkey sportsbook.
The sportsbook covers a wide range of pre-match and live events, as well as virtual sports events. In contrast with GREAT_SPORTSBOOK, Soft2Bet does not run an entirely in-house trading team; instead, it’s powered by a partner for compliance and performance in regulated markets.
Pros
- 24/7 support, 20+ languages, and 70+ payment methods
- A bonus engine supporting deposit bonuses, cashback, free/risk-free bets, and accumulator bonuses
- Multiple bet types are supported, including Single, Combo and System
- Events streamed directly to the sportsbook widget
- Back office tools to track player behavior, promotions, transactions, etc.
- Official odds feed integration
- Managed trading services (optional) for pricing and liability management
Integration Options
Soft2Bet offers the following integration options, depending on operators’ needs:
- Turnkey deployment: PAM, CMS, payments, compliance bundled
- An API/iFrame option for operators who want more control
Altenar: Sportsbook Module & Turnkey Sportsbook
Altenar is a sportsbook software provider with customizable UI and flexible integration options.
The platform supports multiple sports, esports, live betting, as well as expands across global markets.
Pros
- Live odds
- Fast markets and Bet Builder functionality
- Compatibility across multiple markets
- PAM, CMS, and retail/SSBT support
- A 24/7 partner support
- Available across mobile and desktop
- Full control of front end and marketing
Integration Options
The provider offers the following integration ways:
- Sportsbook module
- Turnkey sportsbook
- Retail solution
- White label
Conclusion
All 3 providers are credible names in the sportsbook B2B space, but they solve different problems. Here’s how:
- Integrating Soft2Bet’s sportsbook works for operators who want a bundled turnkey stack and are comfortable with a partner-powered odds feed, rather than an in-house trading engine.
- The GREAT_SPORTSBOOK is the strongest fit for operators prioritizing a proprietary odds engine, high-volume in-play coverage, and built-in AI-driven risk management
- Altenar suits operators who want maximum flexibility in how they integrate
The right choice comes down to how much control you, as an operator, want over trading and odds versus how quickly you need to launch, and which integration model (iFrame, API, turnkey, or retail) best matches your existing tech stack and market strategy.
