Zwift has completed the “strategic acquisition” of indoor cycling app rival ROUVY, it was announced on Wednesday afternoon.
According to a press release in the immediate aftermath of the acquisition, the two platforms – long seen as direct competitors, despite the very different user experience they offer – will continue to operate independently, with separate road maps and subscription packages.
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“ROUVY’s differentiated experience is proof we can be stronger together, and I’m excited to see how this deal will accelerate our mission to make more people, more active, more often.”
“This is a strong validation of what we’ve built with our team and community, connecting indoor and outdoor training through real routes,” he said. “For our community, this means we’ll keep building the experience you know, supporting your training all year round. Now, supported by Zwift and the Zwift hardware ecosystem, we have an opportunity to create even more experiences in the world of indoor cycling reality!”
